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Notes from building this

Product decisions, the reasoning behind them, and the ones we reversed. No listicles.

Product4 September 20266 min read

Approve, don’t build

Every tool that asks you to start from a blank box eventually gets abandoned. The fix is not a better blank box.

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Company21 August 20265 min read

Why one subscription instead of nine

The average solo creator we spoke to pays for six tools, uses three, and reconnects their Instagram to all of them.

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